Heat Mapping

Heat Mapping Heat Mapping

Description:

  • Understanding the flow, concentration areas time of day and all the influences of human behavior in your retail environment will give your business the intelligent insights into real human behaviour and the influences over this.

Benefits:

  • Maybe installed on clients existing CCTV systems
  • Real-time metrics
  • Accurate customisable analytics

Key Features:

  • Get a birds eye view of the areas of interest in your business
  • Identify areas of interest in the retail space
  • Identify "dead area" where space and money is wasted
  • Impacted studies on instore promotions and product placement
  • Map your business by day of the week, hour of the day etc
  • Easy to deploy and scale
  • Custom analytics dashboard

Use Cases:

  • Store Layout
  • Customer instore journeys
  • Asset utilization optimization
  • Instore promotion optimization
  • Big Data & Business Intelligence