Sentiment Detection

Heat Mapping

Description:

  • Sentiment detection is a computer vision technique for identifying emotions in people.
  • Typically used to measure reactions to displayed media, queues, products, brands, etc.

Benefits:

  • Adds an additional layer to marketing research analysis of consumers wants and needs by measuring moment-by-moment facial expressions of emotions (facial coding) automatically and aggregating results.
  • Maybe installed on clients existing CCTV system
  • Accurate sentiment detection
  • Realtime metrics

Key Features:

  • Gauge consumer mood towards their product or brand in the digital world.
  • Sentiment analysis for brand and customer service monitoring
  • Real time alerts and triggers based on custom rules
  • Easy to deploy and scale
  • Custom analytics dashboard

Use Cases:

  • Understand customer sentiment in queues and other retail and related environments
  • Big Data & Business Intelligence